Atari was created by Nolan Bushnell and Ted Dabney in 1972 and became a pioneer in arcade games, home video game consoles, and home computers. Now, Atari gamers of the 80’s can relive their childhood fantasies.
Renowned architecture and design firm Gensler has unveiled its plans for the first two Atari Hotels set to open in Las Vegas, Nevada and Phoenix, Arizona.
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Atari Hotels perfectly blends the past, present, and future of video games and entertainment for a destination that offers guests a one-of-a-kind hospitality experience, complete with state-of-the-art amenities for esports fans and content creators.
The vision for the innovative new space is, “A modern hospitality experience inspired by gaming culture. Fueled by imagination and built by our desire to play. Atari Hotels celebrates the past while defining the future,” reads a statement on the Atari Hotels website.
The hotels are expected to provide guests with a whole new hospitality experience with modern video game culture in mind, including a mix of virtual interactive worlds and physical locations with stylized rooms inspired by great science fiction stories, restaurants and lounges that stimulate the senses, retro gaming and esports venues, immersive entertainment, mixed reality programming and digital studios.
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“We are excited to join GSD Group on this journey to create a completely new kind of immersive experience with the debut of Atari Hotels,” Tom Ito, global hospitality director at Gensler, shared in a statement. “We assembled a multi-disciplinary design team with experts from hospitality to branding, sports, and digital experience design to develop a dynamic brand that is unmatched in the hospitality industry.”
GSD Group has secured the rights to build future Atari Hotels opening in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle. The newly announced Las Vegas location will bring an experience that has never existed in a market primed for evolution.