The Spice Isle of Grenada is set to become the Caribbean’s first official culinary capital.
Known for its abundance of nutmeg, clove, allspice, and even cinnamon— it’s time that this island get the recognition it deserves.
The World Food Travel Association (WFTA) is billed as the world’s leading authority on food and beverage tourism. The organization recently announced the launch of its Culinary Capitals program, which provides the designation to countries largely unknown for their gastronomic prowess.
The WFTA awards the certification based on the applicant meeting four criteria. The first is Culture and Tradition where countries must show the richness of their culinary history. Culinary Strategy and Culinary Promotion identifies how the country is showcasing its culinary heritage and products. And finally, Culinary Community assesses the engagement of culinary stakeholders.
Successful applicants will receive a full year’s worth of strategy and marketing activities.
The WFTA’s Executive Director and Founder Erik Wolf said in a statement, “The best-known culinary destinations like San Francisco, Hong Kong, Paris and famous wine regions like Napa and Burgundy should rebound relatively quickly when travel resumes. However, smaller and lesser-known destinations need every advantage, and that is what Culinary Capitals is designed to provide. It puts those areas on the map of consumers who travel for unique and memorable food and beverage experiences. And those consumers are already adding to their must-visit bucket lists for when travel resumes.”
Interested destinations can request more information about the Culinary Capitals program by contacting the WFTA at help@worldfoodtravel.org.