Hilton hotels have announced a partnership with Peloton to upgrade their wellness experiences. For the first time in the hotel industry, the Hilton brand will feature Peloton Bikes in all of their hotel brands. With close to 5,400 hotels in all of the United States, from Hampton by Hilton to Waldorf Astoria, expect to see one Peloton Bike in each of its award-winning brands.
A statement from Hilton:
“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage,” stated Matt Schuyler, chief brand officer, Hilton. “This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
Additional benefits:
Hilton Honors members will also be able to benefit from the new alliance. As of today and until January 1, 2023, members will have access to the Peloton App. A 90-day free trial subscription which offers thousands of live and on-demand classes and receive preferred pricing on select Peloton products.
A focus on wellness:
“As the connected fitness category creator, we are constantly innovating on ways to meet our Members and prospective Members where they are, and that includes during busy travel seasons,” said Betsy Webb, Global Vice President, Peloton Commercial. “We recognize the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.”
With its current campaign slogan “It Matters Where You Stay”, the Peloton partnership is making a statement to its customers that wellness is on the forefront of the experiences Hilton will provide.