Hilton has introduced a new concept of hospitality as part of its modern lifestyle brand—the 661-room Tempo by Hilton Times Square Hotel. The hotel is located on TSX Broadway, a tall building with shops and entertainment spaces. Tempo by Hilton Times Square aims to attract travelers who want both relaxation and inspiration in Times Square.

Tempo by Hilton Times Square is part of Hilton Honors. Its members have access to perks such as choosing how to pay for their room and free Wi-Fi. The hotel’s new brand, Tempo, will have 35 more hotels soon. Other locations include Raleigh, Nashville, Louisville, and San Diego.

Designed by WATG and Mancini Duffy, the hotel looks cozy and stylish. One highlight of the hotel includes stellar views of Times Square. Guests can also get cocktails in the outdoor lounge or exercise in the state-of-the-art gym. Select rooms in the hotel even have a Peleton bike to stay active while visiting.

The hotel also has a Grab & Go area, with coffee and food made by Bluestone Lane. Highball is another restaurant within the property where guests can enjoy a nice meal. Later in the day, the restaurant is the perfect place to grab an afternoon cocktail.

Times Square is Changing, says Hilton’s Executive

Danny Hughes, Hilton’s executive vice president and president of Americas, said, “Times Square is changing, and we’re glad to be part of it with TSX Entertainment. Tempo by Hilton Times Square is a special part of Hilton’s many hotels in New York City. It will be a new place for people on business trips, people traveling for fun, and people who live nearby to enjoy.”

The hotel’s Chief Brand Officer, Matt Schuyler, said, “Tempo is about how we make new things in our brands. This hotel gives guests many good things, from rooms made for well-being to different food options for people who want to stay healthy. This is part of our brands that make hotels different. With TSX Broadway having good entertainment and stores, and being in Times Square’s exciting culture, this hotel is like a place you want to visit.”

More hotels are coming from Hilton in Times Square soon. They include Motto by Hilton, Home2 Suites by Hilton, and Hampton by Hilton. Together, the brand will have nearly 2,000 rooms in Times Square.