With its rich cultural heritage, stunning landscapes and warm hospitality, Cuba continues to attract travelers from around the world. Tourism in Cuba has seen a remarkable surge in international visitors during the first four months of 2023. The country welcomed over 1.2 million visitors, marking a significant increase compared to the previous year.

Approximately 495,000 of Cuba’s visitors have been from Canada. The nation is leading the pack for Cuba’s thriving tourism industry. Following closely behind are visitors from the United States and Russia. The United States had 54,000 visitor, and Russia had 44,000 visitors. This further highlights the growing appeal of Cuba as a travel destination.

The Cuban government aspires to revitalize the country’s tourism industry to pre-pandemic levels. Prior to the pandemic, over 4 million annual visitors were recorded. They aim to welcome approximately 3.5 million foreign tourists this year. This signals a steady recovery and a positive outlook for Cuba’s economy.

In 2022, Cuba experienced a decline in visitor numbers with around 1.7 million foreign tourists visiting the island. This fell short of the government’s initial estimate of 2.5 million. Cuba’s Tourism Minister, Juan Carlos Garcia, highlighted a couple of challenges affecting the tourism flow. In an interview with EFE, he said that the rise in fuel prices has impacted transportation costs.


The government remains optimistic and committed to further boosting the tourism sector. The current upward trend suggests a rebound, providing renewed hope for the tourism-dependent sectors within the country.

The significance of tourism in Cuba extends beyond the number of visitors. It plays a vital role in supporting various segments of the economy. Taxi drivers, hotel employees and individuals renting out their homes are among those who benefit directly from the tourism industry. As visitor numbers gradually increase, the country’s tourism industry remains a crucial pillar for economic growth and development.

United States citizens have been a growing source of tourism for Cuba since the Obama administration lifted some travel restrictions in 2016. However, the Trump administration’s reversal of those policies and the COVID-19 pandemic has significantly impacted the industry. Despite these challenges, Americans can still legally travel to Cuba under certain categories, such as educational or humanitarian purposes. The Cuban government also is exploring new ways to attract tourists, such as promoting medical tourism and offering long-term visas for remote workers.