If a year of free flights sounds like just the thing you need to pull yourself out of the 2020 travel draught, you are in luck. South Africa’s brand new airline is set to launch domestic flights later this year, and they want you to name the new carrier. That’s right. Instead of turning to their in-house executive team, they are calling on the public to name the new airline that promises a “better way to fly.”

“The airline, which has drawn inspiration from Uber’s high tech, customer obsessed approach to mobility, is a partnership between Kulula founder Gidon Novick and Global Aviation, a leading operator of Airbus A320 aircraft. The first flight, between Johannesburg and Cape Town (the 12th busiest route in the world), is planned for December 2020,” reads the contest entry website.

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They are looking for a name that is “unique, aspirational, and cool.” If they select your submission, you will win a year of free travel on the airline valued at R480 000 (or around $28,000 USD).

While much of the travel industry is just trying to stay afloat during the pandemic, it may be a surprise that South Africa is launching a new airline now. However, founder Novick sees opportunity where others may see challenges.

“The pandemic has created a unique opportunity to start an airline that is not only dramatically more efficient but also inventive and creative by tapping into the unique talent that our country offers,” Novick told Business Tech.

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Submitting your entry is easy. You simply need to input your basic contact information, ID/passport number, and your suggestion for the name of the new airline.

With no firm deadline set, the website simply says the winner will be announced within the next two weeks. You can submit your entry via the website here.