Hotels.com and the Atlanta Hawks have announced a new partnership that resulted in the creation of the first NBA team online travel agency. Hotels.com will provide Hawks members, fans, and event attendees with a one-stop place to plan their travel experiences to State Farm Arena. The travel agency will also work in other destinations through Hawks.com and StateFarmArena.com.
Through an exclusive co-branded microsite, hotels.com will offer hotel discounts for State Farm Arena experiences. Hawks season ticket holders will receive special discount codes. Fans can use these codes in addition to member discounts through One Key, Hotels.com’s free and comprehensive travel rewards program. These programs grant access to member pricing and the ability to earn OneKeyCash rewards currency. Holders can use their rewards currency on Hotels.com, Expedia, or Vrbo.
State Farm Arena holds 41 regular season NBA games annually and hosts over 125 concerts and events. Upcoming acts include the Jonas Brothers, John Mayer, The Eagles, Burna Boy, Madonna, Tim McGraw, Olivia Rodrigo, and more.
Andrew Saltzman, Executive Vice President and Chief Revenue Officer of the Hawks and State Farm Arena, said, “Our brands are both believers in the experience economy and of the mindset that the best memories are often made together in person. Working with an amazing team like Hotels.com to make travel to Hawks games and State Farm Arena events even more enjoyable for our fans and attendees is rewarding.”
Connecting Atlanta Hawks Fans to Hundreds of Thousands of Properties
Hotels.com is entering its fourth season as the Official Travel Partner of the National Basketball Association (NBA). The Hawks are currently the only team in the NBA with a direct partnership with Hotels.com. This partnership connects their fans to hundreds of thousands of properties and fan guides.
Clayton Nelson, Vice President of Strategic Partnerships and Affiliates at Expedia Group, said, “State Farm Arena sets a high standard for the fan experience, and through this exciting partnership, we’re thrilled to extend our premium traveler experience to fans with a trusted platform and incredible accommodations for every type of trip on Hotels.com.”