Grammy-award-winning artist John Legend has ventured into the tech space. Legend recently announced the launch of a new food and travel app named “It’s Good.” The app focuses on sharing recommendations related to food and travel. Leveraging the influence of word-of-mouth marketing, John Legend aims to create a trusted community for fans of good food and travel experiences.
The app’s concept is simple; it allows users to discover and share their favorite food and travel spots. Users can explore suggestions from their friends and acquaintances, as well as recommendations from well-known celebrities.
Similar to other platforms like Yelp, It’s Good is built on the idea that recommendations from trusted friends hold more value than those from strangers. The app’s mission is to serve as a one-stop destination for saving and sharing favorite places to eat and drink, all within a beautiful and user-friendly space.
Investors
To bring this tech venture to life, Legend has partnered with his friend and co-founder, tech entrepreneur Mike Rosenthal. The project has secured $5 million in funding from investors. The list includes Lightspeed Venture Partners, known for their support of notable brands and entrepreneurs like Jessica Alba.
What sets It’s Good apart from other recommendation apps is its focus on positivity. The app omits the traditional star rating system. It also simplifies the process to one fundamental choice—whether a place is good or not. This approach aligns with the adage, “If you don’t have something good to say, don’t say it at all.”
As of now, access to It’s Good is by invitation only, adding an element of exclusivity to the platform. Users can join this community of recommendation enthusiasts through a personal invitation. With John Legend’s reputation and a commitment to positive recommendations, It’s Good intends to become a trusted hub for those seeking culinary and travel adventures guided by trusted voices.